From Santa Hollywood

Insight into Christmas, the Holidays and the World of Santa Claus

Preparing for 2011 – Suggestions for the Private Party Santa

posted by SantaTim On March - 19 - 2011 1 COMMENT

If you are an independent Santa, doing private parties, etc., now is the time to start producing your marketing materials and to start calling on possible sources for business.  Your marketing materials do not need to be too fancy. In fact all you really need is a business card, a good photo to hand out, your basic contact information, your rates or fees for 2011 and, if needed, some references.

You should have all of these ready before you make your first call. (P.S. I hope some of you got a good photo of yourself last Christmas before you trimmed your beard!)

Some Santas create post cards, flyers and even posters of themselves to give to prospective clients. Usually these Santas have a little competition from other Santas and really want the clients to remember them.

The best tool a Santa can have in his bag is also the simplest marketing tool. It is the photo business card, with your current ‘Santa’ photo and your contact information.  At minimum you should list a good telephone number and your email address.   You do not need to list a home or street address.  And unless you are trying to restrict your business, I recommend you leave off you home town or city. 

If you wish to add to the business card, you only need to add a one page sheet with a few references and your basic rates.  Once you have the marketing tools, you should start knocking on doors. Here is a short list of companies that generally will be interested in you and want your information:

  • Catering Companies
  • Party planners
  • Convention Centers
  • Harbor Cruise companies
  • Hotel Banquet & Catering offices
  • DJ and party entertainment companies
  • Restaurants with Banquet rooms (this includes, meeting halls, Elks, Moose, American Legion, etc.)
  • Major companies in your area (Check with the Human Resources office)
  • Entertainment facilities, Chucky Cheese, Dave & Busters, small amusement parks, etc.

Calling on these companies will take some time. And be sure to get all of their contact information. That way you will have their name, phone number and email address so you can call them in a few months and again in September or October to remind them of your availability.

You should also try to network with your local Chambers of Commerce. Joining a Chamber might be too expensive but you can usually attend one of their meetings at no cost. Some Santas I know work with a local entertainment company and because the entertainment company is a member of the Chamber of Commerce, the Santas attend the mixers and socials as part of the entertainment company.

Remember, a few good contacts each month can quickly fill out your calendar for the Holiday Season.

© Copyright 2011, Timothy Connaghan,

One Comment

  1. Just a reminder to all Santas, do not overbook yourself. I forget how old I am, and in the 2010 season I was booked every weekend from November 6th until the 28th of December. It was necessary for me to drive several different places on some weekends, and it was exhausting with no time to rest. I teach at Drury University during the week, so I virtually had no time off for two months. It took a lot of the Joy that we all live on out of the season for me. So, my advice for all you old Santas, pace yourself, and like Clint Eastwood said, “A man should realize his limitations”. Because, if we are not around, we can’t be Santa for anyone! Santa Robert

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