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The Elves have it! – Toy Fair News

posted by SantaTim On April - 1 - 2011 Comments Off on The Elves have it! – Toy Fair News

At the 2011 Toy Fair I travel up and down a few dozen isles and past hundreds of vendor booths offering every type of toy, game and children’s book you might imagine.  And being this was the largest toy event of its type you sometimes end up thinking you are seeing things. 

Imagine my surprise to find not one, not two, but three different books featuring magical elves!  Yes, some of Santa’s elves were working  and promoting themselves at the fair.  And to totally confuse everyone, they were located in different areas of the Convention Center.  Of course this may have been necessary in order to keep them from fighting with each other.

That’s because each of them is trying to become the top elf in this special corner of the Holiday Market.

Many of us have heard the stories of elves that live and hide in a home and constantly monitor who has been good and who has been bad.  We also know that these elves are good friends of ours (Santa) and report back to us on a regular basis to keep us updated on the children’s behavior.

The first elf I met was Christopher Pop-in-Kins.  At 25 years, he was the oldest of the elves I met

Based on a 1960 family tradition, Christopher Pop-In-Kins was created in 1984 by Flora Johnson of Atwater, Ohio.  With 25 years of continuous marketing, Christopher Pop-In-Kins remains one of the oldest, most loved Christmas elves available today.

In late November, Santa sends Christopher Pop-In-Kins into the Children’s World to visit boys and girls and share in the excitement of the holiday season. Each night, while children are asleep, Christopher “pops” to a new location in the house. In the morning, the search is on. Who will be first to find Christopher’s newest hiding place? On Christmas Eve, Christopher pops back to the North Pole to tell Santa Claus about his young friends and his new adventures in the Children’s World. 

This year Christina Marie Pop-In-Kins, Christopher’s little sister, will also be popping in for a visit!

Christopher and Christina Marie love to play hide-and-seek and are always able to lend an ear and share a heartwarming smile.   They are of a molded soft plastic and their arms and legs are bendable for posing and hanging onto things.  Each come with their own storybook and holiday tradition.   More information on Christopher and Christina can be found on their web site at: 

The next booth I visited had hundreds of elves.  ELF MAGIC  is a wonderful program where the children can receive an early Christmas Visit from one or more of Santas elves.  These are soft, rag type dolls that magically visit children during the Christmas season and enrich lives with a timeless Christmas tradition.

Santa himself placed an embroidered snowflake over each Elf’s heart so everyone will know that these are indeed his authentic Elf Magic Elves. With their companionship, hugs, adventures and love, these Magic Elves create memories the whole family will cherish for a lifetime.

The elves are all different with different complexions, different color hair, extra wardrobe and accessories.  The average elf is six inches tall and different from other elves, the children can carry these elves with them and play with them.  There is also a set of Hanukkah helpers and a 36” Giant Elves.  

The children and Families are invited to share their stories  and “Elfcapades” on the Elf-Magic web site and also share photos.  You can check them out at

The most popular elf in recent years is Elf on the Shelf .  Similar to Christopher Pop-in-kins,  Children receive a book with their own personal elf, which travels around the house, watching and listening and then reporting back to Santa on who has been naughty and who is nice.

Written by Carol Aebersold, along with her daughter Chanda Bell, The Elf on the Shelf: A Christmas Tradition, is their  first children’s storybook, and  it has caught on like wild fire.  Illustrated by Coe Steinwart, The Elf on the Shelf is a charming hardbound book that shares the secret of how Santa really knows who’s been naughty or nice.

These elves have a simple felt body and molded plastic face available in a light or dark skin version.  There is also a small skirt that can be ordered if you wish to have a lady elf. 

Normally the children do not get to play with The Elf on the Shelf (it is not as durable as the other elf products).  But they now offer a large 32 inch plushee pal that the children can carry around, play with and even take to bed.   Find out more at:

© Copyright 2011, Timothy Connaghan,

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